CONSCIENCE

Stereo speakers are designed with extra bass, so they'll demo better, sell better but sound worse.

- Seth Godin in his post "The Naked Corn Paradox".

Remember the little cricket in Pinocchio? The wooden puppet was given life by the blue fairy, but was lacking a conscience. So Jiminy Cricket was assigned the task to be his conscience. Pinocchio went through his adventures, not listening to his conscience and getting into a lot of trouble.

Jiminy Cricket is the "conscience"  of Pinocchio in the 1940 Walt Disney film of the same name. It is no coincidence that his initials are "JC" like those of Jesus Christ.

Jiminy Cricket is the "conscience"  of Pinocchio in the 1940 Walt Disney film of the same name. It is no coincidence that his initials are "JC" like those of Jesus Christ.

I believe that by and large, we have lost the ability to access our conscience. Of course, I have seen wise people who do. They usually move about life with a smile in every situation, aren't aggressive, and seem happy, leisurely and trustworthy. I have seen many that don't. They usually very busy, sometimes charismatic, sometimes not, but often talk about what's in it for you and/or for them, especially in professional circles.

I believe that like Pinocchio, we too fail to listen to the chirp of the cricket.

Conscience is what links us to "Consciousness", to "The Universe", to "God". There are many words to express this spiritual entity which has created all that is and which permeates us. We have a permanent and direct channel to Consciousness which serves to guide us. It is our very own internal Jiminy Cricket. If only we would access it and listen to it more often.

It is our own spirituality, not religious dogma nor social media nor politics, which will lead us to ethical business practice, fair and fruitful employment policies, and higher level of respect for clients and financiers.

Let's start by looking inside us for guidance, and when we are not sure about what to do, the best thing to do is to do nothing at all. With practice, we can all tune in to the chirp of our own cricket on a daily or even hourly basis. We learn to understand it. We learn to love it, along with ourselves and our fellow living creatures. We learn better business practices which will help us in the long term.